Moya Semya Juice. Print.
Moya Semya is Russian version of Minute Maid juice. "Moya Semya" means in Russian "My Family". Moya Semya as
a brand stands for family values. But family of "Moya Semya" juice is first uncontrived, unglossy advertising family.
Our family honest, imperfect, true and unstaged.
Agency: Lowe Moscow
Creative Direction: Eugene Radewych
Art-Director: Andrey Maltsev
Copywriter: Sasha Shokina
Producer: Natalia Lobureva
Account Director: Anastasia Karamotozyan
Photographer: Alex Gorbunkov www.gorbunkov.com
Retouching: Eugene Kozlov
Park Production (Russia, Moscow)
Copy: "...and this is my family!"
Creative Direction: Eugene Radewych
Art-Director: Andrey Maltsev
Copywriter: Sasha Shokina
Producer: Natalia Lobureva
Account Director: Anastasia Karamotozyan
Photographer: Alex Gorbunkov www.gorbunkov.com
Retouching: Eugene Kozlov
Park Production (Russia, Moscow)
Copy: "...and this is my family!"
2014
